A MESSAGE FROM THE CEO: MASTER PLANS FOR THE PRINT INDUSTRY VALUE CHAIN
AM Mahomed, CEO Printing SA
What is the purpose of developing a master plan?
These are comprehensive plans of action that rely on empirical evidence to galvanise stakeholders around a common understanding of challenges & opportunities, followed by defining a vision and the development of an action plan to address identified challenges and expand on new opportunities.
The masterplan then “lives” through the action plan – which is monitored and evaluated as part of a structured institutional process.
Why are master plans required and how are they developed?
Master plans facilitate investment across the value-chain, unlock job creation, deepen cross-sector linkages, encourage optimal industry growth and identify domestic, regional, and global export opportunities.
A master plan is developed by:
- Comprehensively reviewing the South African value chain’s present position and policies
- Completing an industry SWOT, and drawing lessons from international successes
- Developing policy and regulation recommendations for government
- Proposing programmes for collective action (industry, government and labour)
Who facilitates master plans?
Various departments are responsible for certain master plans. For manufacturing - the Department of Trade Industry and Competition (DTIC), culture -the Department of Sports, Arts and Culture (DSAC), tourism - Department of Tourism (DT), and for agri-processing or cannabis the Department of Forestry, Fisheries and the Environment (DFFE), etc. Often the Department of Small Business Development (DSBD) is involved as small businesses play a significant role in national growth and employment across all sectors and industries.
