Key qualifications and attributes for a sales representative for selling large format digital consumables.

1. Proven sales ability — essential

• Ability to acquire new customers and grow existing accounts.
• Confidence in prospecting, negotiating, and closing sales.
• A track record of achieving sales targets.

2. Customer relationship skills — essential

• Builds trust and maintain regular customer contact.
• Can win customers away from established suppliers without damaging relationships.
• Follows up consistently on quotations, trials and enquiries.
• Understands customer needs rather than simply selling on price.

3. New business development

• Identify new printers, sign makers, display manufacturers, and fabric printers.
• Develop inactive accounts and opens new customer accounts.
• Has the confidence to approach customers who are happy with their current suppliers.
• Plans visit and actively search for new opportunities.

4. Technical learning ability

• Willingness to learn about printable vinyl, polyester fabrics, foamboard, display systems, and other consumables.
• Understands that different printers, inks, and applications require different materials.
• Can communicate product benefits and identify basic customer problems.
• Knows when to involve technical support rather than make unsupported promises.

5. Commercial and business awareness

• Understands gross profit, margins, pricing, and discount control.
• Can identify opportunities to sell multiple product categories.
• Understands stock availability, customer credit, and payment discipline.
• can grow profitable sales, not just turnover.

6. Planning, reporting, and discipline

• Prepare a weekly customer visit and call plan.
• Records quotations, opportunities, sales, and lost orders accurately.
• Provides a clear explanation for missed targets.
• Follow through on commitments and manages time effectively.

7. Attitude, resilience, and accountability

• Self-motivated and comfortable working independently.
• Does not give up after customers reject an offer.
• Accepts coaching and acts on feedback.
• Take ownership of sales results instead of blaming the market, price or competition.

Minimum qualifications:

2-3 years’ selling experience, marketing or business qualification is an advantage.

Valid driver’s license, Strong verbal and written communication skills.

Industry knowledge is an advantage.