Printing SA was ecstatic to see Dr. Abdool Mahomed (CEO, Printing SA) attend the FESPA Global Expo from the 23rd to the 26th of May 2023 in Messe, Munich, Germany.
The theme of the expo was "New Perspectives: "The Personalization Experience". Thus, the focus was on the customisation experience, which is becoming a new trend in the fashion, printing, packaging, textile, and graphics industries.
Products that were showcased on the expo days were custom clothing, designer software, design on a 3D model, realistic 3D preview, embroidery, T-shirts, fashion, garment printing, and much more.
The fashion industry has taken on new heights and allowed for more futuristic design elements. As seen in the image above, the sneaker had been processed through a specialized printer that customizes logos and designs. Therefore, it makes it easier for brands to market their products in a more quick and sustainable way.
Printing SA is looking forward to the printing and packaging industries joining forces for the upcoming FESPA Africa Expo, taking place at the Gallagher Convention Centre from September 13–15, 2023.